Historically, tech-driven revolutions shifted the boundaries separating business, economics and society. But what we're seeing today is much different. This time, technology is actually erasing these boundaries, helping human beings switch…

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scpodium.com – Dec 3, 8:11 AM

El concepto tradicional nos dice que el objetivo de la publicidad es persuadir al consumidor para que compre un producto o servicio. Lo hace proporcionando un argumento lógico que será recordado más tarde cuando el consumidor…

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Established companies rarely seem to produce innovative leaps. No taxi company invented Uber. No hotel chain invented Airbnb. Kodak didn't invent digital photography. (Well, actually Kodak did, but failed to bring it to market.) For companies that…

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Every brand want to know how their customer experience stacks up against their competition and their internal goals. Unfortunately, more than a few ask the wrong questions. In some cases, this may be due to inexperience. In others, it may be…

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Many marketing experts emphasize the importance of customer delight. The reasoning goes that customers won't be impressed by service that meets their expectations, but they will remember businesses that exceed those expectations. One of the most…

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