Dr. Matthew L. Tompkins is an American magician-turned-psychologist who completed his DPhil in Experimental Psychology at the University of Oxford. His research focuses on the cognitive psychology of illusions, and his experience as a professional…

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LinkedIn: Log In or Sign Up – Jul 15

Amazon's invented sale extravaganza, Prime Day, uses multiple psychological triggers to power its success. While small firms won't be able to created a sales event with the impact of Prime Day, some of Amazon's clever tactics can be used by…

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