Social Media Examiner
– May 19, 8:00 PM
Have you noticed a change in Facebook ad relevance scores? Wondering what the three new Facebook ad relevance diagnostics tell you? In this article, you'll learn how to use Facebook ad relevance diagnostics to improve your advertising campaigns.
Search Engine Journal
– May 19, 5:00 AM
Are featured snippets are driven by a specific ranking algorithm that is separate from the core algorithm? That's my theory. For me, the idea holds (a lot) of water. And I'm not alone. Experts such as Eric Enge, Cindy Krum, and Hannah Thorpe have…
In July 2017, I wrote Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask. In it, I shared a stat from IBM's THINK Marketing blog – “63% of consumers say they would think more positively about a brand if it gave them…
In WeChat-dominated China, there's no shortage of challengers out there claiming to create an alternative social experience. The latest creation comes from ByteDance, the world's most valuable startup and the operator behind TikTok, the video app…