Subscribe to The Financial Brand via email for FREE! In an effort to determine the effectiveness of digital transformation investments on the customer experience, Kony, Inc. surveyed both enterprise businesses and their customers in the following…
– Jun 28, 2019, 11:23 AM
Once upon a time advertising & marketing was about writing a single copy millions of people will love and remember but with the rise of internet & big data over the last two decades marketing dollars have moved from ‘above the line' large…
The Financial Times
Laura Noonan in New York
– Jul 17, 2019, 9:02 PM
N26, the most prominent of a cluster of millennial-targeting European online banks, has raised another $170m from existing investors, putting a value of $3.5bn on a company that says it does not see profitability as a “core metric”.
Online shopping provides something retail stores usually don't: personalization. When you log in to a store's smartphone app or website, the algorithms remember who you are, suggest what you're most likely to purchase, highlight past purchases, and…