Mon, Feb 22 2021

A quick search for “content intelligence” on Google returns a small amount of useful information, and a lot of confusion. So, first, allow me to provide a simple working definition for content intelligence that we'll improve…

A startup pivot is essentially a shift in the business strategy which is implemented for testing out a new approach associated with the startup's business model after receiving specific feedback. In other words, a startup pivot occurs when a…

Defining your customer personas will help you target your ideal customer and significantly improve your marketing strategy. A customer persona is a fictional representation of your ideal client or a large segment of your buying audience. It can…

[Posted on Behalf of Gary Hayslip CISO Softbank Investment advisor] Over the years in my career, I have heard some variation of this question from many of my peers. Usually, the discussion starts over a cold beverage as we catch up and discuss how…