Thu, Aug 13 2020

Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon as I start getting into details about one methodology or the other, the subject is quickly changed. The…

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“ Data-Driven Thinking ” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Nish Desai, senior director of technology, operations and partnerships at…