Winning a pitch is, unfortunately, pretty much everything in advertising these days. If you win, other people—clients, talent, consultants—will believe in you and, thus, you will win more pitches. If you win and your work is…

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The Los Angeles Clippers, owned by former Microsoft Corp. Chief Executive Officer Steve Ballmer, signed a partnership with Amazon.com Inc.'s cloud business as the billionaire seeks to reimagine how fans watch sports in a world of cord-cutters and…

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Alex Bogusky wants to play Dr. Frankenstein. The co-founder and chief creative engineer of Crispin Porter Bogusky suggested in a brief Twitter video this week (alongside Jen Hruska, co-head of Strategy at CPB) that the agency do a show with old…

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Three months after WPP won Volkswagen's North American business, the carmaker has named Johannes Leonardo the lead agency on the account, even though the shop is not majority-owned by WPP. Although the 12-year-old Johannes Leonardo is taking the…

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Apple Inc. acquired startup DataTiger in a move that could boost the company's digital marketing and make it more relevant to customers. The U.K.-based startup says its technology can 'optimize the marketing journeys' of customers by using data to…

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