"tweetsandwheels" Nuzzel Newsletter by David Pombar

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The (non)sense of online advertising: when the numbers don't add up

The Correspondent – Maurits Martijn – Nov 18, 3:16 AM

On 29 January 2017, the American online advertising world congregated at the upmarket Diplomat Beach Resort in Hollywood Beach, Florida. The International Advertising Bureau (IAB) had invited 1,000 industry leaders to discuss the future of the…

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