Clo: mother, teacher, girl geek and tech optimist. Author of « Digital Marketing like a PRO », the handbook for anyone with a digital pulse. Lazy sins: enjoys listening to podcasts while taking a bubble bath. And hopes AI will do her groceries.
Facebook just inched closer to what I call the Facebook Burrito: 1 big private messaging apps for users of Facebook, Instagram and WhatsApp. Next step: chatbots serving ads. What are your thoughts?
Welcome to the metaverse. In this article, we'll discuss what the metaverse is, why it's important, some of the current trends, and what we might expect for metaverse development in 2021. “Metaverse” means many things, but the main…
Clo WillaertsThe metaverse is the digital world, where anything we can imagine can exist. Eventually, we’ll be connected to the metaverse all the time, extending our senses of sight, sound, and touch, blending digital items into the physical world, or popping into fully immersive 3D environments whenever we want. That family of technologies is known collectively as eXtended Reality (XR).
In November, we launched our annual trends report - Think Forward 2021: The Social Reset. It features the six key trends that we expect to shape social media over the next 12 months. This post looks at the fourth trend covered in the report:…
Clo Willaerts“People are looking to influencers they trust to demystify complex issues. This creates new opportunities for brands in ‘unsexy’ industries looking to demystify their services.
People are following respected experts for free access to knowledge. These experts are using social platforms to democratise knowledge people traditionally paid for. “
I got the update, as well, but I think at least some changes don't apply to people in the EEA. Here at the bottom it says Thanks to tighter privacy legislation better known as GDPR, the WhatsApp users in 27 European countries will not have their…
Jan 7, 2021 • 10 min read I started Gumroad in 2011. In 2015, we reached a peak of 23 full-time employees. In 2016, after failing to raise more money, I ended up back where I began: a one-person company. Today, when I'm asked how many people…
Clo WillaertsThis actually sounds like an attractive working environment to me: “Instead of having meetings, people “talk” to each other via GitHub, Notion, and (occasionally) Slack, expecting responses within 24 hours. Because there are no standups or “syncs” and some projects can involve expensive feedback loops to collaborate, working this way requires clear and thoughtful communication.”
What the #$%* is going on with the digital advertising ecosystem? Where to even begin… Should we start with the upcoming loss of third-party cookies ? The bizarre Google & Facebook duopoly teamup against anti-trust action ? The rise of…
Clo WillaertsRand Fishkin is on a roll! Very well documented piece about the dark underbelly of the ad world.
Study hard enough, kids, and maybe one day you'll grow up to be a professional robot fighter. A few years ago, Boston Dynamics set the standard for the field by having people wielding hockey sticks try to keep Spot the quadrupedal robot from…
Clo WillaertsCan we please stop kicking the robots?
Publicis Sapient and Google Cloud partnered with Ipsos to create The Data Collection & Consent Survey (DCCS). 5000 people across five countries — Great Britain, France, Germany, the U.S., and Australia – participated in the survey.
Clo WillaertsSome interesting results came out of this survey. One that stood out for me:
“On average, four in five people in all five countries say they know little to nothing about what companies do with the data they collect.”
Innovation is a dominant ideology of our era, embraced in America by Silicon Valley, Wall Street, and the Washington DC political elite. As the pursuit of innovation has inspired technologists and capitalists, it has also provoked critics who…
Clo WillaertsThis article reaffirmed my feeling that people in tech are addicted to a false notion of the value of innovation and entrepreneurship. “Despite recurring fantasies about the end of work or the automation of everything, the central fact of our industrial civilisation is labour, and most of this work falls far outside the realm of innovation. Inventors and innovators are a small slice – perhaps somewhere around one per cent – of this workforce. If gadgets are to be profitable, corporations need people to manufacture, sell, and distribute them.”
– Jan 4, 12:59 PM
To say that 2020 was an unusual year in markets would be a vast understatement. In 2020, we saw the quickest and deepest bear market decline in history, trillions of dollars of global stimulus, the highest volatility (VIX) on record, negative oil…
Clo WillaertsIt was another banner year for Big Tech, but some of the top performing companies were those that acted as enablers to remote working and ecommerce. Perhaps the most notable entry here is Shopify, which rose 178% on the year and is nearly a $150 billion company today.
Göteborg Film Festival 2021 will be anything but conventional. No crowds, no parties, no sold-out cinemas. This year's festival focus, Social Distances, explores the new world that has emerged in the wake of the pandemic. What does film mean…
Clo WillaertsA bit extreme, but why not:
“The Isolated Cinema on the island of Pater Noster is inaccessibly located at the very edge of the archipelago in one of Sweden’s most barren, windswept locations. One solitary film enthusiast will experience total isolation from the outside world. No phone, no family, no friends. Just you, the sea and the festival’s film programme with 60 film premieres. For seven days.”
Would you apply?