Clo: mother, teacher, girl geek and tech optimist. Author of « Digital Marketing like a PRO », the handbook for anyone with a digital pulse. Lazy sins: enjoys listening to podcasts while taking a bubble bath. And hopes AI will do her groceries.
Getting more and more confident at broadcasting live from my living room. Here’s my most recent session, as a Facebook Live https://www.facebook.com/616142151/posts/10158516889262152/
Digital transformation requires organizational and individual mindset shifts, and it invites us to work and collaborate in exciting new productive ways. This learning path complements the Digital Transformation for Leaders and Digital…
Clo WillaertsUpskill during this year’s staycation. My recommendation is this one by LinkedIn and Microsoft.
Shein is one of the most popular e-commerce apps in several countries around the world, but it's barely known in China…
Clo WillaertsShein (pronounced She-in) is a fast fashion app from China that offers cheap clothes exclusively to overseas shoppers. Never heard of it? South China Morning Post takes a look at why it’s topping the download charts from the US to Europe.
Shein specializes in trendy women’s clothes that are mostly priced below US$20, with some items even selling for less than US$5. Working conditions, delivery times and item quality are only some of the red flags Shein raises. Shein’s big marketing budget specifically targets customers of fashion brands like H&M, Zara and COS.
And I’ll be honest: I almost ordered some Shein stuff last week.
Clo WillaertsVery useful resource (I’m even considering having this printed in large format): Doblin’s free public list of over 100 tactics that correspond with their innovation framework.
Governments around the world are testing citizens for coronavirus antibodies, to work out whether people have had the deadly Covid-19 disease. Some countries are setting up so-called 'immunity passports' and others may follow suit. The idea is that…
Clo WillaertsThe idea behind immunity passports, is that of a certificate confirming that you have had Covid-19. It could be used to enter places that those people without one are barred from.
To get one, you'd have to test positive for antibodies created after exposure to the virus.
A mock-up of a Covid-19 Immunity passport boarding card, passport and gloves on a suitcase
A mock-up of a Covid-19 immunity passports - a way to avoid quarantine after flying?
Estonia is building an 'immunity passport' system, and Chile is also planning what it calls a 'release certificate', following such principles.
Available in more than 150 markets in 75 languages, no video app is on more mobile devices worldwide. And of TikTok's millions of users, 1 in 4 can't be found on any other platform. While we're fuelled by Gen Z and Millennial energy, TikTok is the…
Clo WillaertsTikTok, the Chinese short-form video-sharing platform, has launched a new portal that brings together its marketing solutions for brands under one roof.
So it begins....
Perhaps the strangest artifact of the present I've seen is a viral Instagram screed titled Why The Refusal To Post Online Is Often Inherently Racist. There's no point identifying the author; it might as well have been written by the platform…
Clo WillaertsYou post because you think it can bring you something. The platforms themselves promise that posting will give you a sense of community, that it will bring you closer to like-minded people. A synonym for post, one the tech companies seem to favour, is share. But posting also brings you attention. Conspicuous social media use makes people look at you, and you imagine that they might look at you with admiration. (Twat, they think, what an absolute wanker.) If you’re bold enough to dream, you could even imagine your posts getting so much attention that you end up becoming an influencer, someone who does nothing in life but shout from that lonely hilltop. This is the greatest and most beautiful thing we are told to imagine.
All or nothing. This project will only be funded if it reaches its goal by Mon, August 17 2020 7:31 AM UTC +00:00. Decades ago, NASA designed a fragrance to train astronauts on how Outer Space actually smells. Now we're releasing it to the world.
Clo WillaertsNASA's 'smell of space' is available as a perfume. That is all.
This eight-metre-wide painting is a copy of Leonardo da Vinci's Last Supper, depicting the part of the Bible where Jesus announces at dinner that one of his 12 loyal supporters (disciples) will betray him before sunrise. This version was made…
Clo WillaertsGoogle applied its Art Camera to scan The Last Supper in “gigapixel” resolution, creating a final image with over one billion pixels. With the new scan, users can zoom into the image as if observing it from inches away, as artnet News reports.
Two weeks ago, a man launched a rocket into outer space: a historical feat, as his was the first private company to send humans into space; a symbol of a future, in the form of a (possible) step toward commercial space travel and Mars; a childhood…
Clo WillaertsA hard-hitting read about Silicon Valley’s superficial stance on solving existential problems: “It is true that progress is not necessarily linear, and that all kinds of research can lead to unexpected discoveries and inventions, but still, there is a general direction of travel. And increasingly, it seems as though the direction Silicon Valley has taken does not line up with the future most of us are anticipating. Reading articles about a new app that makes the process of doing laundry more convenient (...), set against the backdrop of constant reports that elements of the natural world are heating, melting, or becoming extinct, can feel like watching two Earths operating in separate realities, moving away from each other on irreconcilable paths.”
All or nothing. This project will only be funded if it reaches its goal by Tue, July 7 2020 2:02 PM UTC +00:00. Nature's most captivating designs lasered into 3D crystal glass for your home or classroom. Beautiful to look at, safe to touch.
Clo WillaertsUsing high-precision digital models and laser etching techniques, CinkS labs is creating a series of glass cubes which display intricate 3D images of viruses, bacteria, and cells. The crystal cubes come in 3cm, 7cm, and 10cm sizes, as well as an 8cm sphere. And yes, they even have a COVID-19 model.
Very cool + safe to touch.