– Oct 29, 2018, 2:40 AM
Place branding is by no means a new phenomenon: Olympic host cities have been commissioning temporary graphic identities since the late 19th century, German designer Otl Aicher created a pictogram-based design system for the German town of Isny am…
I park close to the gym. I get catcalled; I pretend I didn't hear him. It's after nine at night, so I decide not to walk home alone from my subway stop, paying instead for a short Lyft ride. I make sure the license plate is correct before I get in.
People get confused when I talk about advertising on Facebook and Instagram. Truth is, I don't actually care about Facebook. I don't care about social media. I'd be thrilled to tell all of you to go and buy ads on page 187 of Vogue Magazine, or buy…