Top of funnel traffic gets a lot of content marketers into trouble. Before we dive into why, let's first outline what we mean by top of funnel content. This type of content marketing is meant to drive awareness. These posts typically target…

Most Most aspects of this present emergency are complex and resist easy solutions. Only a handful are elementary but one of these, and quite obviously so, is the Dominic Cummings affair. He must go and he must go now. There is no alternative, no…

It's all bad news about the economy right now. We've heard that quarter 2 GDP could be down by 35% and that unemployment is already up by 1.4m. Feeds are full of dire comparisons between the economy now and in previous recessions. Every day there's…

The Guardian

Devastating new claims have emerged that Dominic Cummings further breached the lockdown rules, as Downing Street came under sustained pressure to fire the prime minister's most senior adviser. The new testimony suggests Cummings left the home where…

It's the 21st century and automation sits on the brim of just about everything in business — customer service, development, and of course, marketing. But is more automation always a good thing? Social media automation helps social media…