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fastcompany.com - Two Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete

Two Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete

Fast Company
francine hardaway, PhD
francine hardaway, PhD Here's the original story that set off a firestorm of criticism. Worst branding mistake since the launch of the Chevy Nova in Mexico (Nova means 'no va' or no go in Spanish.)
B.L. Ochman
B.L. Ochman I think it is incredibly disrespectful for people who are non-Hispanic, and who want to put bodegas out of business, to call their company Bodega.

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