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"Online Marketing" Newsletter

by Kent Lindstrom

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Nuzzel news from key influencers in the world of search engine optimization ('SEO')
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A 29-year-old man saved numerous lives during Antioch Waffle House shooting, police say
The Tennessean – Adam Tamburin, USA TODAY NETWORK – Tennessee – Apr 22, 6:39 AM

Metro police suspect Travis Reinking, 29, opened fire at about 3:25 a.m. at the Waffle House at 3571 Murfreesboro Pike, which is just south of Mt. View Road. The shooting left at least four dead and four injured. The 'hero' suffered an injury to…

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New Data: How Google's Organic & Paid CTRs Have Changed 2015-2018
SparkToro – Apr 22, 8:24 PM

There's good news for SEOs — the number of searches on Google keeps growing, interest in SEO remains massively higher than other forms of web marketing, and the field is far less distrusted than even a few years ago (source). But, there's…

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12 Reasons Why Your Business Absolutely Needs SEO
Search Engine Journal – Sam Hollingsworth – Apr 13, 5:45 AM

Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf. SEO will certainly improve a website's overall searchability…

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Google Confirms March 7th Algorithm Update Was About Relevance, Not Quality
Search Engine Journal – Matt Southern – Apr 11, 7:14 AM

Google's John Mueller has confirmed the March 7th algorithm update did not necessarily target low quality sites. Rather, it had more to do with content relevance. Mueller revealed this information during a Google Webmaster Hangout held on April…

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Time to Consider that Links Matter Less for SEO?
Search Engine Journal – Roger Montti – Apr 11, 2:40 AM

A colleague asked me about legitimate link building. He wanted results oriented strategies, something that can scale but wasn't blackhat or unrealistic “ build content and they will come ” advice. After thinking about his question…

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